Founded in 2006, Hubspot offers a range of products in social media management, content management, SEO, analytics, and more. They’re also well-known for their own content, with their blog becoming a popular resource for marketeers.
Hubspot Marketing is the company’s inbound marketing solution, and it doesn’t just cover social. It allows users to create a full-scale content strategy – meaning every stage of the content journey, from writing content to creating SEO suggestions to social media scheduling, is covered. It also has a tool to suggest the best times to post content for specific audiences, and uses an algorithm to work out what kinds of copy, images, and headlines worked best for you on social in the past. You can also track social mentions – even indirect ones – and have your sales team notified by email when particularly topics come up.
Beyond social, Hubspot Marketing provides a range of lead-generation, qualifying, and conversion tools, including landing page design, CTA creation, and user journey personalisation.
Hubspot Marketing offers a limited free tier, while their starter tier begins at £42 per month. A professional tier, billed annually, starts at £665 per month, and an enterprise tier, designed for advanced marketing teams, starts at £2,624 per month. Support is available via phone and email.
Small, medium and large businesses
Cloud, SaaS, Web