Privacy


1. WHO WE ARE AND HOW TO CONTACT US


1.1. Businessreviewed.com is a website operated by Business Reviewed Limited (referred to as “we” or “us” below) registered in England and Wales under company number 11769288 and with our registered office at Second Floor, 105 Heath Street, London, United Kingdom, NW3 6SS.


1.2. To contact us, please email [email protected]


2. PURPOSE OF THIS PRIVACY POLICY


2.1. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.


2.2. This privacy policy aims to give you information on how we collect and process your personal data through your use of this website including any data you may provide through this website when you provide us with your details or by contacting us directly.


2.3. This website is not intended for children and we do not knowingly collect data relating to children.


2.4. It is important that you read this privacy policy together with our cookie policy any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data.


3. DATA CONTROLLER


3.1. Business Reviewed Limited is the controller and responsible for your personal data.


3.2. If you have any questions about this privacy policy or our privacy practices, including any requests to exercise your legal rights, please contact us using [email protected].


4. YOUR RIGHTS


4.1. You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


5. CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES


5.1. We keep our privacy policy under regular review. This version was last updated on 25 February 2019.


5.2. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


6. THIRD-PARTY LINKS


6.1. This website includes links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.


7. THE DATA WE COLLECT ABOUT YOU


7.1. Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


7.2. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:


7.2.1. Identity Data includes your name and title.


7.2.2. Contact Data includes your email address.


7.2.3. Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.


7.2.4. Usage Data includes information about how you use our website.


7.2.5. Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.


7.3. We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.


7.4. We do not collect any special categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


8. IF YOU FAIL TO PROVIDE PERSONAL DATA


8.1. Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


9. HOW IS YOUR PERSONAL DATA COLLECTED?


9.1. We use different methods to collect data from and about you including through:


9.2. Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, email or otherwise. This includes personal data you provide when you:


9.2.1. subscribe to our service or any publications we may make available;


9.2.2. request marketing to be sent to you;


9.2.3. give us feedback or contact us.


9.3. Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.


9.4. Technical Data from the following parties:


9.4.1. analytics providers based inside or outside the EU;


9.4.2. advertising networks which may be based inside or outside the EU; and


9.4.3. search information providers based inside or outside the EU.


9.5. Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EU.


10. HOW WE USE YOUR PERSONAL DATA


10.1. We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:


10.1.1. Where we need to perform the contract we are about to enter into or have entered into with you.


10.1.2. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.


10.1.3. Where we need to comply with a legal obligation.


10.2. Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.


11. PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA


11.1. We have set out below a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.


11.2. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.


11.3.1. Relationship Management


To manage our relationship with you which will include notifying you about changes to our terms or privacy policy or notifying you to changes about our service we will use identity, contact and marketing and communications data. The lawful basis for such processing will be the performance of our contract under these terms with you, compliance with our legal obligations and necessary for our legitimate interested to keep our records updated and understand the user of our website.


11.3.2. Business Administration


To administer and protect our business and this website, including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data, we will use identity, contact and technical data. The lawful basis for such processing is our legitimate interests in running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise and compliance with our legal obligations.


11.3.3. Data Analytics


To use data analytics to improve our website, products/services, marketing, customer relationships and experiences we will use technical and usage data. The lawful basis for such processing is our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy.


11.3.4. Recommendations


To make suggestions and recommendations to you about goods or services that may be of interest to you we will use identify, contact, technical, usage, marketing and communications data. This is necessary for our legitimate interests in the development of our website and services we offer.


12. MARKETING COMMUNICATIONS


12.1. You will receive marketing communications from us if you have requested to do so and you have not opted out of receiving that marketing.


13. THIRD-PARTY MARKETING


13.1. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.


14. OPTING OUT


14.1. You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.


15. CHANGE OF PURPOSE


15.1. We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for any other reasons and those reasons are compatible with the original purposes. If you wish to get an explanation as to how the processing for any new purpose is compatible with the original purposes, please contact us.


15.2. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.


15.3. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


16. DISCLOSURES OF YOUR PERSONAL DATA


16.1. We may share your personal data for the purposes described previously in this policy with the following parties:


16.1.1. Internal Third Parties.


16.1.2. External Third Parties.


16.1.3. Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If such a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.


16.2. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


17. INTERNATIONAL TRANSFERS


17.1. We do not usually transfer your personal data outside the European Economic Area (EEA).


17.2. Where we use certain service providers that transfer your personal data outside the EEA, we may use specific contractual terms approved by the European Commission which give personal data the same protection it has in Europe.


17.3. Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.


18. DATA SECURITY


18.1. We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.


18.2. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


19. DATA RETENTION


19.1. We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.


19.2. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.


19.3. In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.


20. YOUR LEGAL RIGHTS


20.1. Under certain circumstances, you have rights under data protection laws in relation to your personal data.


20.2. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.


20.3. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


20.4. We will try to respond to all legitimate requests regarding personal data within one month. Occasionally it could take us longer than a month if your request is particularly complex or multiple requests. In this case, we will notify you and keep you updated.


21. YOU HAVE THE RIGHT TO:


21.1. Request access to your personal data. This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.


21.2. Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.


21.3. Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing, where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.


21.4. Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.


21.5. Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:


21.5.1. If you want us to establish the personal data’s accuracy.


21.5.2. Where our use of the personal data is unlawful but you do not want us to erase it.


21.5.3. Where you need us to hold the personal data even if we no longer require it as you need it to establish, exercise or defend legal claims.


21.5.4. You have objected to our use of your personal data but we need to verify whether we have overriding legitimate grounds to use it.


21.5.5. Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.


21.5.6. Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.