2010, UK


Buffer describes itself as an ‘intuitive’ social media management solution – an app that allows even social media beginners to schedule and edit posts across numerous platforms.

Indeed, if you do work on several social media platforms, Buffer offers a functionality that allows you to manage scheduled posts on them all. Facebook, Twitter, Instagram, LinkedIn and Pinterest are all supported via the app to users on every tier of payment.

An inbuilt analytics system also allows you to see which posts are performing best, helping users understand and improve their strategy and create reports for managers, colleagues, and clients.

Permission handling is also built in: individual team members can have access to some but not all areas of the app, allowing you to streamline resource or offer limited but real-time access to clients who want to be clued in on their social media strategy. Meanwhile a browser plugin allows for easy sharing of relevant third-party content.

Buffer offers a range of pricing tiers. Its most basic offering is free, with more comprehensive options offered between $12 per month and $320 per month. Support is available via email.

Best for

Small and medium businesses


  • Content curation
  • Post scheduling
  • Drag & drop to reschedule posts
  • Shared social media inbox
  • Engagement analytics
  • Brand mentions
  • ROI analysis
  • Keyword tracking
  • Real time reporting
  • Conversion tracking
  • Influencer identification
  • CRM integration
  • API
  • Mobile app
  • Live support
  • Free trial


Cloud, SaaS, Web

Mobile - Android Native

Mobile - iOS Native

Why not see it for yourself